#85 - Momfluence Unveiled: Navigating the Marketing Landscape with Monica Banks

marketing mom creators
EP 85 of I Created That Podcast  - Momfluence Unveiled: Navigating the Marketing Landscape with Monica Banks


Join us in this enlightening episode as we sit down with Monica Banks, the CEO and Founder of Gugu Guru, the dynamic and ever-expanding community of mom content creators and influencers. Monica's journey began as a branding and marketing consultant in the Mom & Baby industry before she ventured into the world of entrepreneurship. Based in Long Island, New York, Monica is joined by her husband, two children, and a four-legged companion.

During our conversation, we delve into the following key topics:

  • Monica's personal and professional journey, offering a glimpse into her experiences and endeavors.
  • A detailed overview of Gugu Guru and its incredible impact on mom creators, influencers, and brands
  • The evolution of Gugu Guru over the past eight years and how it continues to grow and adapt to the ever-changing landscape of content creation
  • The invaluable support that Monica and Gugu Guru provide to both mom creators and brands, with a focus on those in the Shopify community
  • Insights into the common missteps brands make when trying to establish affiliate marketing programs targeted at moms
  • Steps and strategies that brands should implement to create effective affiliate programs that generate word-of-mouth marketing, a highly coveted form of endorsement
  • A unique affiliate revenue stream that many brands might be overlooking, and why it's a game-changer

Don't miss out on this enlightening episode filled with actionable advice, insights, and inspiration. Tune in to discover how Monica Banks and Gugu Guru are shaping the momfluence landscape.

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