#42 - How To Build An Adored Brand with Laura McCann
Branding, content creation, and building an e-commerce site that speaks to your customer are all important factors when you’re building a brand people adore. I sat down with Laura McCann, Founder & Chief Mood Booster of Adoratherapy, to talk about her approach to launching a fragrance and beauty brand focused on wellbeing - both on Shopify and in the retail sector.
In this episode, you will learn:
- How Laura went about choosing her packaging and design
- What her thought process was behind the branding for Adoratherapy
- Her favorite marketing techniques and platforms, and;
- Entrepreneurial hacks to improve your chakras
Tune into this episode to learn more!
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