#41 - How An Experienced Publicist Built A Brand with Allison Ullo
PR is typically a term that can make everyone cringe. When it comes to marketing in general, you often hear the “bad experience” stories from brands instead of the good ones - but not today! I sat down with Allison Ullo, PR Consultant and Founder & CEO of Leaves of Leisure, to talk shop about how PR can change the game for your business - and learn about how that played into launching her incredible tea brand.
In this episode you will learn:
- How you can “turn your stress into press” with Allison’s PR tactics
- Who PR is for, when it’s appropriate, and how to use it to market and sell your products
- How Allison’s experience gave her a leg up on launching her tea brand on Shopify
- Why she chose to tie tea to activities her customers would love
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Follow Allison Ullo: https://www.instagram.com/allisonullo/
Follow Leaves of Leisure: https://www.instagram.com/leisureteas/