#23 - The Making Of A “Cool Bride” Brand with Kaitlyn Jordan

If you’ve ever dreamed of designing your fashion line and/or opening a boutique - this episode is for you! I sat down with Kaitlyn Jordan, Owner & Designer, to talk about her journey of opening  Silk Row Bridal boutique and developing her line of bespoke wedding gowns in her signature line, Kaitlyn Mae, all centered around the modern “cool bride.” From idea to inception, Kaitlyn had to pivot several times after she opened her boutique just before the pandemic (including opening up her Shopify store!).

 In this episode you will learn:
- How Silk Row niched by focusing on a modern bride versus a traditional one
- How opening Silk Row during the pandemic allowed Kaitlyn to pivot and succeed
- Ways you can set yourself apart in the bridal and fashion industry
- How building a Shopify business is helping Kaitlyn sell and set up appointments online

Tune into this episode to learn more!

Follow Sarah: https://www.instagram.com/sarahjansel/   
Follow Jansel & Co: https://www.instagram.com/janselandco/ 
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide 

Follow Silk Row Bridal: https://www.instagram.com/silkrowbridalto/
Follow Kaitlyn Mae Bespoke: https://www.instagram.com/kaitlynmaebespoke/
Website: https://shopsilkrowbridal.com/