#113 - Building a Strong and Lasting Brand with Lauren Hildebrand

Here’s the 1st episode of the “Best of the I Created That Podcast” series:

Lauren Hildebrand is a jack of all creative trades, but her specialty is creating amazing brand identities - that’s why she’s Jansel & Co’s brand guru. I sat down with Lauren to discuss how a brand is really your first and lasting impression - and something to invest in so it can stand the test of time! Lauren also shared the inside scoop on her own branding and content strategy with her new Shopify store, Pupculture.

In this episode you will learn:
- What a brand is and why you should invest in it
- What brand assets you need for your Shopify store and marketing
- Types of branding you can use to create culture and a following
- Tips for those looking to develop and curate a product line of their own

Tune into this episode to learn more!

Follow Sarah: https://www.instagram.com/sarahjansel/ 
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com

Connect with Lauren:
Website: https://pupculture.ca/
Instagram: https://www.instagram.com/pupcultureca/ 

Thank you for tuning in to the I Created That Podcast!

#Entrepreneurship #BrandBuilding #Shopify #E-Commerce #OnlineBusiness #Business